January 6, 2016
The use of mobile apps has risen sharply in recent years, and so too has their importance to many businesses and organizations. Driven by the prevalence of smart phones, tablets and mobile internet connections, recent data revealed that since 2008, 100 billion apps have been downloaded from Apple’s App Store alone.
Once an app has been successfully developed and launched, it’s sink or swim time as it enters a crowded and highly competitive market place. A recent study by Google and Ipsos found that as many as one in four downloaded apps are never used. And even when they are, poor user experience can be responsible for missed conversions, and, in the case of e-commerce apps, lost sales and revenue. Understanding and perfecting the mobile app experience is therefore essential for any…read more
By Arthur Moan