December 3, 2015
The key to creating successful and user-friendly mobile experiences is empathy. Not the mushy kind, but the pragmatic kind of empathy in which you put yourself in the user’s shoes and try to really understand their needs and wants.
An easy shorthand is to factor these wants and needs based on the questions familiar to journalism students: who, what, why, when, where, and how.
Who is your target user? Basic user demographics like age and gender are a must, but try to go beyond that— think about their desires, ambitions, obstacles, and pet peeves. Creating user personas for each of your expected types of users can help answer this question and design a better mobile experience.
What does your target user need or want that they cannot currently get at all or get easily? What are you considering to offer via mobile experiences to give the user what they want? Whatever…read more
By Alex Asianov