July 29, 2015
No one likes friction. Friction slows things down and makes us work harder. Sometimes it makes sparks fly. Bright minds have been busy for centuries fighting it everywhere: from the first wheel to fighter jets and high-speed trains (and, more recently, the Hyperloop). Too much friction can cause our best inventions to burst into flames.
In the world of experience design, we’re just as busy fighting friction. But just like friction can help us in the physical world—to stop your car at a red light for example—there are times when we need friction in user experience.
We just need to put it in the right place.