Archives

Using “Dumb Data” To Make Smart Design Decisions

Posted by Jocelyn Lin |23 Sep 15 |

September 23, 2015

As an industry, we’ve worked to established many new practices and tools for nimble design teams, from A/B testing to measuring bounce rates and CTR performance. But a lot of these methods require engineers or some amount of technical know-how to execute, and they take place only after something has been launched.

The judicious application of “dumb data” can streamline your workflow and improve your designs

What many people don’t know is that there are some unexpected applications of data to consider earlier in the design process, which you, the designer, can do yourself. They’re not fancy, and you don’t need to know how to write SQL queries. The judicious application of just-enough “dumb data” can streamline your workflow and improve your designs in surprisingly useful ways.

Here are…read more
By Jocelyn Lin