September 17, 2015
“Don’t you love the way companies find you and spam you daily the moment you make a sideways glance towards one of their products?” Indrani Stangl asks us. It’s a good question. It’s all too easy to get sucked into a newsletter situation. Some of them are good, many of them are all kinds of blight. Here, Stangl goes deeper into the unsubcribe dilemma.
My inbox, like everyone else’s, is brimming with newsletters, offers, coupons, and other nonsense. Why I would take the time to read a newsletter by a staffer at ‘Nothing Bundt Cakes’ (don’t get me started on ridiculous company names) or the place I purchased dog poop bags from, is beyond me. Generally speaking I filter these directly into my trash file, but every once in a while, enough is enough. I take the time to click the ‘unsubscribe’ link that is in .00001 type at the very bottom of their message.
Then starts the drill….read more
By Josh Tyson | UX Magazine