March 16, 2015
For plenty of experience design practitioners, looking for ways to make products and services more usable and rewarding is infectious. We’ve got utterly engaging business at hand, and it’s hard to understand why those on the outside don’t see that.
To that end, the increasing prominence and popularity of user-centered design practices is our good fortune. But magical tho it be, UX doesn’t always sell itself to newbies, so it’s often up to design teams, and the organizations they work within, to make sure everyone understand its nature and importance.
One of the most effective ways to get folks on-board is to make them part of the process. For Atlassian, winner of the Design for Experience award for Promoting Empathy for Users, it comes down…read more
By Josh Tyson | UX Magazine