February 10, 2015
Positioned as the bridge between broadcast television and Internet-based video on demand, smart TV was intended to revolutionize the consumer electronics industry. It was supposed to open the door to a new scope of home entertainment, bringing families together and encouraging consumer engagement with online services. However, despite the fact that global smart TV shipments grew 55% to reach 76 million units in 2013, only half of smart TV owners in Europe and the US are actually using their TV’s Internet capabilities, according to Strategy Analytics. The potential of smart TV is there but it’s not being realized, and standardization (or lack thereof) is to blame.