March 18, 2015
As many product managers are aware, two aspects of product development must be understood to ensure a product’s success: data points are stronger than opinions, and scalable experiments are the only way to ensure the continuous collection of usable user data. Before experiments can be concretely defined and scaled, however, product managers must figure out what types of experiments to run to validate initial demand.
There is no shortage of methods for gathering user data that can generate all sorts of qualitative and quantitative insight throughout the product development lifecycle. However, many of the available techniques were designed by market research…read more
By Nis Frome