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How Mobilegeddon Affected Big Brand UX

Posted by Owain Powell |22 Jun 15 |

June 22, 2015

What is Mobilegeddon? It refers to Google’s latest search algorithm update, which rolled out at the end of Arpil with the promise to penalize websites with a poor user experience—specifically those which are not optimized for mobile devices.

Two Months On, What Have We Learned?

Although the impact has not yet been significant, there have been some key players affected by the release. After monitoring the search landscape over the course of late April into May, our team at Decibel Digital observed that a number of big brands have taken a few knocks as a result of not having fully optimized websites for mobile devices.

Those Affected

The AA (an auto insurance provider in the U.K.) have only optimized their homepage and a handful of other…read more
By Owain Powell