June 8, 2015
Web design is (finally!) dying of irrelevance. Web pages themselves are no longer the center of the Internet experience, which is why designers need to move on to the next challenges—products and ecosystems—if they want to stay relevant.
Web design has no future—a risky statement I know, but this article explains why it has no future and what we, as designers, can do about it. As a discipline, web design has already exhausted its possibilities, an emerging combination of tech and cultural trends highlight the need for a broader approach.
Let’s start with the symptoms of this inminent death.
Symptom 1: Commoditization by Templates
Most of the content that you see on the web today is run by some framework or service—WordPress, Blogger, Drupal, you name it. Frameworks provide you a foundation and shortcuts so you spend less time struggling with the creation of a web site, and more time creating content.
As a consequence of the ubiquity of these…read more
By Sergio Nouvel