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Event Apps: Think Tapas, not Smörgåsbord

Posted by Will Scott |18 May 15 |

May 18, 2015

Every year, the Groupe Speciale Mobile Association (GSMA) holds the Mobile World Congress (MWC). It’s a fantastic event, and in 2015 the massive international gathering included more than 93,000 corporate mobility leaders.

Like other trade shows and events, MWC is where executives come to connect, learn, develop relationships, grow, and get excited about the industry.

Since MWC is all about changing the world through mobile technology, I was surprised that the event app didn’t live up to the standards espoused at the show. The MWC app should have gone beyond the expected to showcase the full potential of mobile…read more
By Will Scott