Makoto Kern, Houston Texas UX Designer

Usability lessons to Improve Self-Service

Posted by Sarah Chambers |05 Jan 16 |

Self-service sites can provide the best user experiences – giving full control to the user – or they can cause enormous frustrations. Author Sarah Chambers shows us some of the design principles that were used to make gov.uk one of the top self service sites available – and how we can use those same principles to improve our work.

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Best of 2015

Posted by Matthew Kammerer |29 Dec 15 |

Happy New Year! As we move into 2016, we at UX Booth want to thank you, the UX community, for another great year of conversations, questions, and articles.

The post Best of 2015 appeared first on UX Booth.

Complete Beginner’s Guide to Information Architecture

Posted by UX Booth |22 Dec 15 |

Information architecture is an often misunderstood job title. Are they designers? developers? managers? All of the above? In this article we’ll discuss what information architecture is, why it’s related to usability, and what are the common tools/programs used in information architecture.

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Win a copy of How to Make Sense of Any Mess

Posted by Matthew Kammerer |22 Dec 15 |

The post Win a copy of How to Make Sense of Any Mess appeared first on UX Booth.

Northwestern University’s MS in Information Design and Strategy

Posted by UX Booth |21 Dec 15 |

Our sponsor, Northwestern University, is offering an MS in Information Design and Strategy online from Northwestern University. Check it out!

The post Northwestern University’s MS in Information Design and Strategy appeared first on UX Booth.

The 7 Steps of Using Journey Mapping to Optimize CX

Posted by Ania Rodriguez |15 Dec 15 |

December 15, 2015

The term “journey mapping” emerged around 2009 when organizations began placing extra emphasis on making customer experience a key part of their strategic visions. It’s a savvy decision.

That’s because its essence, a journey map is a graphical representation of how customers interact with a brand. It accounts for every single touchpoint — whether it’s via email, mobile, desktop, or face-to-face interaction — and captures what users are thinking, doing, and feeling in real time.

The ability to create this snapshot of customers’ desires, needs, and reasons behind their interactions is integral to optimizing and streamlining the customer experience. When utilized correctly, a journey map will reveal users’ interests in a comprehensive, holistic manner.

Through journey mapping, organizations can discover gaps in their user interfaces and pinpoint what one could call “zero moments of…read more
By Ania Rodriguez