Category Archives: content

The Age of Information Architecture

Posted by Peter Morville |01 Dec 15 |

Nearly 20 years ago, Peter Morville and Lou Rosenfeld wrote a book on information architecture. Now, Peter returns and reflects upon the impact and evolution of the famous “polar bear” book.

The post The Age of Information Architecture appeared first on UX Booth.

The Age of Information Architecture

Posted by Peter Morville |01 Dec 15 |

Nearly 20 years ago, Peter Morville and Lou Rosenfeld wrote a book on information architecture. Now, Peter returns and reflects upon the impact and evolution of the famous “polar bear” book.

The post The Age of Information Architecture appeared first on UX Booth.

Making Content Measurable

Posted by Jess Hutton |03 Nov 15 |

Many people in the content industry say content strategists shouldn’t be responsible for return on investment. But content can be quantified, via dollars, influence, or reach. This week, author Jess Hutton shows us what metrics can appropriately measure content.

The post Making Content Measurable appeared first on UX Booth.

Bringing Content Strategy to the Boardroom

Posted by UX Booth |09 Apr 15 |

This week at UX Booth, it’s all about the content. Today, we’re interviewing Ronell Smith, a digital content strategist who will be speaking at Confab Central next month about how to bring content strategy from the high chair to the board room.

The post Bringing Content Strategy to the Boardroom appeared first on UX Booth.

Bringing Content Strategy to the Boardroom

Posted by UX Booth |09 Apr 15 |

This week at UX Booth, it’s all about the content. Today, we’re interviewing Ronell Smith, a digital content strategist who will be speaking at Confab Central next month about how to bring content strategy from the high chair to the board room.

The post Bringing Content Strategy to the Boardroom appeared first on UX Booth.

Content: More than Just the Icing on the Cake

Posted by UX Booth |07 Apr 15 |

At Confab Central, content’s more than just the icing on the cake. This week, we’re interviewing Kristina Halvorson, founder of Brain Traffic and Confab Central about the overlap between UX and content strategy, emerging trends, and cake.

The post Content: More than Just the Icing on the Cake appeared first on UX Booth.