Category Archives: testing

What UX Designers can Learn from Architects

Posted by Ling Lim |13 Oct 15 |

When we skimp on research, our work suffers. With that in mind, there’s a lot we can learn from architects, who are forced to do research before beginning a new building. This week, author and former architect Ling Lim illustrates how we can improve our projects by thinking like architects.

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An Analytics-First Approach to UX, Part 2

Posted by Luke Hay |16 Jun 15 |

In part two of this two-part series, Luke Hay shows us how to identify user journeys and segment users to get the most out of usability testing.

The post An Analytics-First Approach to UX, Part 2 appeared first on UX Booth.

Set the Research Aflame

Posted by Matthew Ovington |02 Jun 15 |

Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.

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Bridging the Gap Between Actual and Reported Behavior

Posted by Kat Matfield |19 May 15 |

It seems we’re constantly asking users what they think, only to find that they lied – or at least didn’t tell quite the truth! Kat Matfield reveals why users “lie” in testing, and how to get the real answers.

The post Bridging the Gap Between Actual and Reported Behavior appeared first on UX Booth.

Bridging the Gap Between Actual and Reported Behavior

Posted by Kat Matfield |19 May 15 |

It seems we’re constantly asking users what they think, only to find that they lied – or at least didn’t tell quite the truth! Kat Matfield reveals why users “lie” in testing, and how to get the real answers.

The post Bridging the Gap Between Actual and Reported Behavior appeared first on UX Booth.

An Analytics-First Approach to UX, Part 1

Posted by Luke Hay |28 Apr 15 |

Usability testing is typically done to identify why users are behaving in a certain way. This week, author Luke Hays shows us how to use analytics to determine what to spend time usability testing.

The post An Analytics-First Approach to UX, Part 1 appeared first on UX Booth.